Marketing / Merchandising
This award recognizes a marketing or merchandising professional who made significant contributions that drove store brand sales and profit growth while engaging consumers.
Key competencies could include:
Brand Strategy: Developing a clear and compelling brand strategy for store brands, including positioning, differentiation, and target market identification.
Market Research and Consumer Insights: Conducting thorough market research to understand consumer needs, preferences, and purchasing behavior, and utilizing consumer insights to inform marketing and merchandising strategies.
Product Packaging and Design: Creating visually appealing and engaging product packaging and design that communicates the brand's value proposition, quality, and uniqueness to consumers.
Integrated Marketing Communications: Developing integrated marketing campaigns that leverage various channels, including digital, print, social media, and in-store displays, to effectively reach and engage target consumers.
Retail Merchandising: Implementing effective merchandising strategies to optimize product placement, product assortment, pricing, and promotions, considering consumer behavior and category dynamics.
Digital Marketing and E-commerce: Leveraging digital platforms, such as websites, mobile apps, and social media, to enhance brand visibility, engage with consumers, and drive online sales of store brand products.
Collaboration and Partnership: Collaborating with internal teams, retail partners, and external agencies to develop and execute effective marketing and merchandising strategies, leveraging collective expertise and resources.
Past Winners
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Andrea Hatziyannis
2024
Sprouts Farmers Market -
Elizabeth Erby
2023
Sprouts Farmers Market -
Jill Sando
2022
Target -
Emily Taylor
2021
Dollar General -
Krista Daly
2020
Marathon Ventures -
Lisa Schechterman
2019
Great Lakes Cheese -
Crystal Butler
2018
Encore Associates -
Rachel Kirkpatrick
2017
Massimo Zanetti Beverage -
Terri Muzzy
2016
Ahold USA -
Kristine Modugno
2015
BJ's Wholesale Club -
Laura Sturdevant
2014
Walgreens