Innovation

Awarded to a woman who has made a significant impact to the store brands industry through the introduction of new products, packaging, technology, merchandising, programs, systems, or processes that are distinguishable from all other options currently in place.  The innovation should have an impact that has transformed or has the potential to transform the store brands success within their company, or with their company’s partners (vendors, customers, etc.).

Key Competencies could include:

Creativity: The ability to generate fresh and innovative ideas for store brand products, packaging, marketing campaigns, or retail experiences.

Product Development: Demonstrating a strong capability to create unique, high-quality products that meet customer needs and preferences, utilizing market research and consumer insights.

Market Knowledge: An in-depth understanding of the store brands industry, including market trends, consumer behavior, and competitive landscape, enabling the identification of opportunities for innovation.

Strategic Thinking: The capacity to develop a clear and comprehensive strategy for innovation, aligning it with the overall goals and vision of the store brand business.

Collaboration: The ability to foster collaboration among cross-functional teams, including product development, marketing, supply chain, and design, to bring innovative ideas to life.

Consumer Focus: Placing a strong emphasis on understanding consumer needs, desires, and pain points to create innovative store brand products that provide unique value propositions and superior experiences.

Agility and Adaptability: Being responsive to changing market dynamics, consumer demands, and emerging trends, while also having the ability to quickly adapt and iterate on innovative ideas.

Execution Excellence: Demonstrating a track record of successfully implementing innovative ideas into commercial products, delivering results, and achieving business objectives.

Technology and Digital Savviness: Being proficient in leveraging technological advancements and digital tools to drive innovation, such as using data analytics, artificial intelligence, or e-commerce strategies to enhance the store brand business.

Sustainability and Social Responsibility: Incorporating environmentally friendly practices, ethical sourcing, and social responsibility initiatives into the innovation process to create sustainable and socially conscious store brand products.